PAULA DE ANTA

SAMPLE PROJECT
#3476-B




Luxury Beauty - Perfumes
Personal project, not commissioned by LOEWE

Legado is a sensory perfume collection that honors and revives forgotten crafts, reflecting LOEWE’s commitment to craftsmanship and Spanish heritage. Rooted in authenticity, technique, and nature, the collection brings these memories to life through scent, preserving the soul of artisanal legacy for the present and future.












Creative Direction & Project Management: Paula de Anta
Social Strategy: Paula de Anta
Photography: Gonzalo Pasquier


Tested in the Wild shifted the focus toward a younger, Gen Z and millennial audience within the snowboard and freeski scene. Centered around a special drop—Energy Accumulator Wild—the campaign pushed product performance further, placing it in more extreme, real-world conditions. Amplification leaned heavily on organic content, fostering authenticity and community-driven reach across social platforms.










Creative Direction: Paula de Anta
Production: Tasty Pictures
Photographer & Videographer: Sean Fee


FW25 positioned X-Bionic at the intersection of performance and winter adventure across skiing, snowboarding, and ski touring.

The campaign combined full-funnel storytelling, special product drops, and a holiday micro-activation, supported by influencer partnerships and real-time championship coverage.

The campaign delivered ~200K views per Reel, 1M+ Instagram views, +300% follower growth during peak season, and strong engagement across live and digital activations.



Updated 24.10.31