Trail Running Campaign | Get Off the Brakes

1. Creative Direction
2. Digital Content Strategy
3. Social Media Execution

Brand: X-BIONIC
Project: End-to-End Campaign Execution // TerraSkin X02 trail running shoe & XCEED apparel

SS25 Collection

A fully integrated campaign for the launch of the Terraskin X02, a downhill-driven trail running shoe engineered for control, confidence, and speed. We crafted a creative ecosystem across social media, e-commerce, activations, and digital channels. Two key colorways led the product storytelling, supported by the SS25 apparel capsule designed for high-performance expression.

The visual world draws from contemporary trail aesthetics: stripped-back, textured, and tactile. Inspired by the rhythm of descent, the campaign evokes a sense of flow, grounded momentum, and satisfying control. Every touchpoint was designed to immerse runners in that downhill rhythm: visceral, fluid, and fast.

A campaign shaped by the connection with terrain.
No brakes. Just flow.

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