2. Concept Development
3. Art Direction
4. AI Image Generation
Project: Creative Development //
AI-Driven Concept & Campaign
A sensory collection developed to honor and revive forgotten crafts from our heritage, celebrating Loewe’s deep commitment to craftsmanship and Spanish roots. Through fragrance, we travel back to the past, reconnecting with ancestral gestures, materials, and rituals—an invisible thread linking us to traditions shaped by skilled hands.
Rooted in authenticity, technique, and nature, LEGADO brings these lost professions to life through olfactory memory, preserving the soul of artisanal legacy for the present and future.
The collection is divided into four distinct scents, each inspired by a forgotten craft:
Segador – Earthy and resinous, this fragrance reveals the sun-warmed richness of the harvest, with notes of warm earth, patchouli, and golden amber.
Hilandera – Fresh and soft, it opens with cotton and bergamot, settling into a warm, musky finish that recalls the tactile rhythm of spinning raw fibers into thread.
Cantero – Mineral and bold, it channels the raw strength of stone through limestone, vetiver, and mineral accords, evoking the legacy of ancient masonry.
Calafate – Rich and aromatic, this scent blends sandalwood and grapefruit with sea breeze and saltwater, capturing the spirit of shipbuilding and the open sea.