2. Concept Development
3. Art Direction
4. AI Image Creation and Postproduction
(personal project)
Project: Creative Development //
AI-Driven Concept & Campaign
A sensory collection that honors and revives forgotten crafts, reflecting Loewe’s commitment to craftsmanship and Spanish heritage.
Rooted in authenticity, technique, and nature, LEGADO brings these memories to life through scent, preserving the soul of artisanal legacy for the present and future. Its four fragrances evoke ancestral gestures and materials—each one capturing the spirit of a vanishing tradition, reimagined through olfactory form:
Segador: Earthy and resinous, this fragrance reveals the sun-warmed richness of the harvest, with notes of warm earth, patchouli, and golden amber.
Hilandera: Fresh and soft, it opens with cotton and bergamot, settling into a warm, musky finish that recalls the tactile rhythm of spinning raw fibers into thread.
Cantero: Mineral and bold, it channels the raw strength of stone through limestone, vetiver, and mineral accords, evoking the legacy of ancient masonry.
Calafate: Rich and aromatic, this scent blends sandalwood and grapefruit with sea breeze and saltwater, capturing the spirit of shipbuilding and the open sea.