PAULA DE ANTA


LOEWE
LEGADO COLLECTION







Luxury Beauty - Perfumes
Personal project, not commissioned by LOEWE.

Legado is a sensory perfume collection that honors and revives forgotten crafts, reflecting LOEWE’s commitment to craftsmanship and Spanish heritage. Rooted in authenticity, technique, and nature, the collection brings these memories to life through scent, preserving the soul of artisanal legacy for the present and future.









Creative Direction & Project Execution: Paula de Anta

The storytelling and conceptual development are entirely human-driven. AI is employed as a generative medium to execute the vision.


Each fragrance evokes ancestral gestures and materials: Segador blends warm earth, patchouli and golden amber to capture harvest richness; Hilandera opens with cotton and bergamot, settling into a soft musky base; Cantero combines limestone, vetiver and mineral accords to channel stone’s strength; and Calafate merges sandalwood and sea salt to evoke shipbuilding and the open sea.

Updated 24.10.31