PAULA DE ANTA

BYREDO 
The Lip Ritual




Beauty Editorial — Lip Care
Personal project, not commissioned by BYREDO.

An exploration of the everyday rituals surrounding lip care, balancing clinical precision with the softness and hydration of the product. Through AI-generated imagery, the editorial captures the intimacy of beauty routines while exploring the challenges of maintaining consistent textures, skin details and makeup finishes across images.







Cretive Direction: Paula de Anta


Few beauty products feel as personal as lipstick. This BYREDO editorial explores the rituals of lip care through intimate portraits, steamed-up mirrors and a clean, tactile aesthetic.
Updated 24.10.31